NO STYLE Exhibition Identity
The identity of this Ed Ruscha exhibition is inspired by his philosophy, "It's better to have no style than any style," and is centered around the concept of "No Style." In particular, the exhibition focuses on Ruscha's statement in an interview: "The background is just a stage for the words. It just conveys the mood." Capturing this mood lies at the heart of the exhibition.
TITLE WALL The title wall of the exhibition features AI-generated background images. These images are designed to reflect his techniques. At the center of the wall, a question related to daily life is displayed, reflecting how Ruscha often drew inspiration from his everyday experiences. Visitors can answer the question using their phones, and AI generates images based on their responses. The generated words and images are then displayed on the title wall in real time.
IMAGES GENERATORAll background images were created using CANVA, with prompts carefully designed to produce visual elements tailored to each question.
Prompt: A blurred abstract background with soft transitions of ( ). The image has no distinct lines or shapes.
Prompt: A blurred abstract background with soft and Create a vintage film ending screenbtransitions of ( ) color. The background should be a textured film style, resembling an old film reel, complete with scratches, dust marks, and lines, giving it a worn and aged appearance.Prompt: A sky background with soft transitions of ( ).Prompt: A blurred and soft pencil drawing background with soft transitions of ( ).
POSTERS
APP & WEBVisitors can explore and view others’ responses and generate images on the App and the Web.
BROCHUREVisitors can take home a postcard of the image they created, which can also serve as the cover for the exhibition brochure.
APPLICATIONS