GOPROBrand Identity, Packaging
Encouraging everyone, from disabilities to adventurers, to easily capture and share their journey. Whether it's your first workout or a lifelong passion, GoPro makes it simple to record every step and relive the moments that inspire you.
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MOTION ANIMATION
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SLOGANHERO IN YOUThe original slogan, “Be a Hero,” was a call to action, encouraging people to become heroes. However, I refined it to “Hero in You” to emphasize that heroism isn’t reserved for a select few—it’s something everyone carries within them, no matter where they are. This slogan conveys the idea that the qualities of a hero already exist inside each person, just waiting to be realized and awakened. Whether in everyday moments or unexpected situations, anyone can be a hero, and that potential has always been a part of them.
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WEB&SOCIAL
PACKAGING
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